At a Glance · AI-generated

A Hallmark Holiday Pop-Up Shop opened at Disney Springs on October 7, featuring the "Holiday Ever After" merchandise collection. The temporary retail location implemented a virtual queue system for its opening day to manage crowds. Installation of exterior signage began in late September, with Hallmark previewing its exclusive merchandise offerings in the days before launch. The pop-up remained operational through mid-October, offering holiday-themed items and collectibles for Disney visitors.