At a Glance · AI-generated

Disney launched a street mural activation in New York City on October 2 to promote Lakeshore Lodge, its newest Walt Disney World resort. The 3D mural experience brought the hotel's aesthetic to life in an NYC location, offering residents and visitors a preview of the property's design and theming. The multi-source coverage suggests Disney deployed the activation as a major marketing push to generate awareness and excitement for the resort among the Northeast market.