At a Glance · AI-generated

Walmart launched a holiday advertising campaign on October 26 recreating scenes from "The Muppet Christmas Carol," featuring actors Walton Goggins and Stephanie Beatriz alongside Muppet characters in a spot titled "A Who Knew Carol." The retailer's collaboration with The Muppets marks a notable licensing partnership as the campaign kicks off Walmart's holiday shopping season. The ad drew immediate attention, with some observers questioning whether Disney could have leveraged the beloved property more prominently for its own seasonal initiatives.